Trion plans to launch a gaming platform for both developers and players that will feature triple-A MMOs. CEO Lars Buttler says it will "literally host the future of premium games." Details here: http://rift.zam.com/story.html?story=27947
Sounds like an ambitious project. Basically, they want it to be a portal that features a ton of quality MMOs and not, as Buttler puts it, "thousands, if not tens of thousands, of Korean and Chinese crap games."